Three weeks ago, we finally did it—we jumped into TikTok with a commitment to posting consistently, and let us tell you… we’re loving it! We’ve always believed in being open and transparent about our journey, so we wanted to share exactly what this process has looked like—the wins, the lessons, and everything in between. Whether you're just starting out or looking for ways to strengthen your strategy, we’re breaking down what’s worked, what we’ve learned, and how consistency has completely changed the game for us. If you’ve been thinking about getting serious on TikTok, consider this your sign to start!
I want to be honest with you, we were pretty resistant to Tiktok for the longest time. With so many other platforms to keep up with, the idea of adding one more felt overwhelming. But as we stepped into 2025, we knew it was time to finally give it a real shot. And honestly? We’re so glad we did! It’s been a fun, creative space where we can show up in a whole new way, and we’re already seeing the impact of consistency.
In just three weeks, we’ve gained over 1,700 new followers and had six people reach out wanting to work with Social Southern Creative! It’s amazing to see the impact, and we’re just getting started. Being totally transparent—when we first started posting, we didn’t have a strict strategy. We had a plan, but as the first couple of weeks went by, we really started to understand the platform better. That allowed us to develop our approach and build a much more structured strategy as we went! Here is what is working for us.
Consistent Posting: TikTok does like you to post multiple times a day. We've been keeping it simple and doable, averaging three posts a day: one video with our voice (either a voiceover or talking directly to the camera), one motivational or trending audio post (honestly we use a lot of old video for this) and one that just makes our hearts happy. It’s been an easy rhythm to stick to, and it keeps things fun and meaningful!
Engaging Content: We try to post relatable content that focuses on our marketing business with some personal content sprinkled in. I make sure 85% of my posts mention my marketing PR company.
Authenticity: We have been sharing lots of behind the scenes which allows our personality to show. Behind the scenes also pulls back the curtains for our audience to get to know us on a more intimate level. This past weekend I showed my step-daughter and I entering a Chili cook off, people eat that stuff up (no pun intended).
Consistency = Results
My biggest piece of advice? Just start. Put your content out there, test what works, and give yourself the freedom to learn along the way. Focus on a niche for at least six months to build a strong foundation, then start expanding your content. And of course, come join us on TikTok—we’d love to have you along for the journey!
If you want to stay up to date on all our latest behind-the-scenes moments and see how we’re growing on TikTok, make sure to follow us. We’ll follow you back and support your journey too! Plus, if you’re looking for more marketing tips and tricks, Instagram is where we’re dropping all the good stuff. Let’s continue helping each other grow.
Looking forward to chatting with you soon!
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